My UX Process

I design outcomes, not artifacts. My process is evidence-driven and tuned for enterprise speed and scale. It blends research, data, and testing, connecting user insight with business goals through measurable, iterative improvement. I involve the right people from day one across Product, Engineering, and Design to align on impact, feasibility, and polish from the start.

  • Discovery and Research

    This is about finding the "why" and mapping the "as-is" reality. I immerse myself in the user's world and the business's needs to find the real problem, not just the symptoms.

    Core ActivitiesStakeholder interviews, UX audits, user research, analytics review, journey mapping.

    ArtifactsOne-pager, success metrics, risk/assumption log, service blueprint.

    Example and OutcomeMapped an 80-step onboarding flow to uncover bottlenecks, removing 12K annual delay days and 8.5K support cases from the roadmap.

  • Definition and Alignment

    This is where research translates into a shared plan. I synthesize insights into clear problem statements and measurable goals, aligning stakeholders on scope, trade-offs, and success criteria (OKRs and KPIs).

    Core ActivitiesProblem framing, insight analysis, opportunity mapping, scope definition, stakeholder alignment.

    ArtifactsProblem statement, success criteria, decision log, alignment summary.

    Example and OutcomeReframed an undefined provisioning request into a unified onboarding initiative, aligning 10+ departments on a single strategic plan.

  • Ideation and Co-Creation

    I explore and visualize a range of solutions with Product, Engineering, and other designers. Translate insights into structure, flow, and interaction models. Use design systems for speed and consistency while identifying where new patterns are needed.

    Core ActivitiesInformation architecture, user flows and task flows, wireframing, prototyping, design critiques, feasibility reviews.

    ArtifactsWireframes, user flows, interactive prototypes, pattern proposals, workshop summaries.

    Example and OutcomeEvolved fleet dashboard concepts from static reports to dynamic real-time views, improving operational visibility and response time.

  • Testing and Validation

    I test designs with users, gather feedback on what works and what doesn't, and iterate until the solution is validated and approved by users.

    Core ActivitiesUsability testing, design reviews, analytics review, stakeholder feedback sessions, iterative refinement.

    ArtifactsTest plan, prioritized findings, annotated prototypes, feedback summaries.

    Example and OutcomeRefined an alerts wizard through iterative testing until user confidence improved by 85% and setup time was cut by 50%. Addressed polish-level issues and design debt to remove friction and improve clarity.

  • Launch and Measurement

    I ship with accountability and close the feedback loop. Partner with developers to ensure design fidelity and QA coverage. Monitor KPIs post-launch, capture user feedback, and feed those learnings directly into the roadmap for the next iteration.

    Core ActivitiesDesign-to-dev handoff, spec authoring, QA support, post-launch monitoring.

    ArtifactsSpec with states and edge cases, KPI dashboard, release notes.

    Example and OutcomeMigrated ORBCOMM's design system to Figma, reducing design rework by 40% and accelerating delivery velocity.

This process flexes to fit the problem. New products may need deeper discovery, while mature features focus on rapid testing, iteration, and refinement. Whatever the mix, it stays grounded in user insight, cross-team alignment, and measurable results from quick wins to long-term outcomes.