My Path to UX
I've worked across just about every type of team from startups, agencies, global NGOs, and enterprise SaaS. That range is a big part of what shapes how I work today.
I started out at a small startup where I wore every hat -- designer, developer, project manager. That experience gave me a deep respect for getting things out the door, and an instinct for knowing when "good enough" is truly enough. From there I went to Digitas, where I got my first exposure to large-scale digital production, working alongside high-caliber UX teams and devs.
After that, I freelanced for a few years designing and building e-commerce sites, brand platforms, and internal tools. Running my own business taught me how to prioritize fast, make tradeoffs, and stay hands-on across design and front-end implementation.
In 2009, I joined the United Nations (UNICEF) as a front-end developer. I worked with global product owners and UI designers to build SharePoint-based intranet tools for field staff around the world. The work was high-visibility, well-resourced, and focused on utility giving me a crash course in accessible, global-first design.
From there, I moved into a hybrid UX + front-end role at BBDO, where I spent 8 years designing internal platforms for clients like Mercedes and Johnson & Johnson. I redesigned their global timesheet app, increasing adoption by 35%, and led the streamlining of internal collaboration tools built in SharePoint and later in Angular.
In 2021, I joined ORBCOMM as a Senior UX Designer and was promoted to UX Manager. I led major redesign efforts across their SaaS B2B transportation platform, built the company's first design system in XD and later oversaw a project to port that design system to Figma, and created a full onboarding process map that uncovered key bottlenecks and unlocked a strategic roadmap projected to eliminate over 12,000 days of customer onboarding delay. I also modernized our UI layer using CSS-only skinning, giving the platform a facelift without the cost of a full rebuild.